Our Circular Economy


The reality is clothing, fashion, it's an essential item. It plays a functional role in every aspect of our lives. From protecting our skin when we're exposed to the sun, keeping us warm in the mountains, to giving us a little confidence for that next event. Our clothing gives us identity and reflects who we are and in some cases what we do. It's casual, it's technical but it's essential.

Being a part of the textile industry, something that has and is always of
concern is that dreaded word, landfill. You see, behind oil, the clothing and textile industry is the second largest polluter in the world. A big part of that pollution is landfill.

Between 2000 and 2015, clothing production doubled with the average consumer buying 60 percent more pieces of garments compared to the 15 years prior. Yet, each clothing item is now kept half as long.

These days Australians send an average 23kgs of textiles to landfill per person, each year, according to figures from the Australian Bureau of Statistics (ABS).

To make the best contribution, or better yet, lack of landfill contribution to the environment, we are now part of the circular economy.

Tackling this head on tscudo has teamed up with Worn Up. A textile rescue program that collects tonnes of clothing each year to stop them from becoming landfill.

These textiles are then turned into a raw material and repurposed for new products. Smart right!
That means when a tscudo top has finished its life as a sun protective hero the fabric has an opportunity to be upcycled. So how do we plan to collect?

When you have finished with your tscudo top. It might be twelve months or three years after your original purchase. tscudo encourages you to send it back to us.

Correct. Send it back!

For doing so you’ll receive a code that will apply a 15% discount off your next purchase.

We’ll then ensure your tscudo top is repurposed and not another landfill statistic.

Something we believe should be the new normal for every brand.